ABOUT THE DESIGNER

- ABOUT THE DESIGNER -

Luanne Ward, Artist and Designer

Born in Queens, NY one of her first memories is from nursery school. She remembers her teacher Mrs. Watson, proclaiming, “Give the decorations to Luanne, she’s the creative one.” Growing up her creativity was supported by the people in her life. Art and dance lessons as a child, Fine Art major in High School, and while doing course work at Parsons: School of Design and Fashion Institute of Technology, she spent her free time as costume/scenic designer and stage manager to many of New York’s dance and theatrical performance groups.

Today, Ms. Ward is the founder and lead artist of Only Definitive Designs, a design strategy company, offering creative presentation solutions to a range of industries. The tag line for the company reads: Presentation is Everything. “You can have the best product in the world, but if it is not presented well, no one will ever know about it.”

Only Definitive Designs specializes in creating an "identity" for the client's product, artist or company. Since 1996 Ms. Ward has created logos, websites, dvd covers, business cards and brochures that make a lasting impression on the consumer. Creative products including electronic press kits, flash movies, flyers, posters and e-blasts create promotional packages for artists in all genres.

Film industry credits include Set Designer on the award winning film "Silent Cries of A Child" a film adaptation of a poem about child abuse written by Lisa V. Stokes. Also winning awards is "A Deeper Love" a faith based film about the strength of love. The Lawrence Layne productions came to her to create a cover and poster design that would take this film to the next level. She did just that. Set design, promotional and cover designs on "Choices" a film created for the Administration for Children's Services. This powerful film is seen by young people as an important part of numerous city and state programs. Set Design and Prop Master on the full length feature film “Deceptz”, a gritty action film written and Directed by Sean Baker. Set Design and Post Production Design on “Kingston Ave” an episodic comedy and “The Family” a made for TV movie both written by Terri Paterson & Chyna Layne and directed by Chrys Yvette. Art Direction on the feature film “Inside The Liquid” written by Clinton Young, Directed by Iris Goodwin.

Work with NY Hospital Queens has resulted in several presentation solutions for delivering information to enhance patient care, communication and understanding. Ms. Ward has designed and produced many informational publications including The Dialysis Quarterly newsletter, patient care guides, multimedia presentations and resource directories.

In 1999 she provided creative solutions for the Port Authority of NY & NJ as the artistic consultant for the Kennedy Airport AirTrain project beautification effort. She was called on to not only design the streetscapes for the project, she developed several community inclusion programs to stimulate community awareness.

Her response to community needs created the Mobil Arts Center, packaged to go into the community to provide quality arts education wherever the need exists. Visual Arts Workshops at the Queens College Prep extended day program, Administration For Children’s Services, Pathways College Prep School, Jamaica Center for Arts and Learning, Project Green Thumb, Sports & Arts In Schools Foundation, Southern Queens Park Association and Roy Wilkins Family Center have allowed her to reach people, young and old. In 2003, Luanne Ward authored a book entitled “Through The Eyes Of My Sister”. This literary work was her response to her sister’s missionary journey to South Africa. All proceeds from this creative work benefit the people of South Africa. As Co-Founder and Chief Financial Officer of World Art Rhythm & Dance, Inc. she hopes to reach world-wide populations.

Luanne Ward will forever seek to expand her creative vision.